About Fashion Merchandising


All the links in the chain from a designer’s vision to the clothes on your back are part of fashion merchandising. Initially, a fashion design is developed to meet a customer’s needs, tastes and budget. Once the style is finalized, specifications that identify materials as well as stylistic and construction details are generated to facilitate manufacturing. Prior to distribution to the retail outlet, fashion products are evaluated for quality assurance. Then clothing lands in stores. Under the supervision of store management, the apparel and accessories are carefully displayed, promoted and sold to the end use customer. Many career opportunities exist throughout this process, including product developer, buyer, planner, visual merchandiser and retail store manager.




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Fashion Merchandising

Sarah Cosbey
Associate Professor and Area Coordinator

Family and Consumer Sciences
118 Wirtz Hall
DeKalb, IL 60115